Terms of Use

1. What Keln is

Keln is a practice platform for coaches of every kind, including fitness, sport, esports and gaming, music, dance, wellness, nutrition, mindset, business, tutoring, martial arts and creative coaching. Depending on your plan and on which features have been released, it includes:

• a booking page and client portal where your clients book sessions, sign your forms and pay you;
• your Orbit: records of the people you coach, their stages, notes, sessions and payments;
• forms, waivers and agreements with electronic signature;
• invoices, session packs and retainers paid through your own Stripe account;
• client accounts, messages, programs and video reviews;
• email to your clients sent from your own mailbox;
• Aris, an assistant that answers questions, drafts messages and proposes changes in your account;
• teams, a public profile, reviews from your clients, and an optional listing in the Keln directory.

Keln is a tool for running your practice. It is not a coaching, medical, legal, tax or financial service, and it does not supervise or vouch for the coaching you provide.

2. No guaranteed outcomes

Keln does not guarantee clients, bookings, income, revenue, retention or results of any kind, for you or for the people you coach. Outcomes depend on your coaching, your market, your work and factors outside our control. See the Results Disclaimer.

3. Your responsibilities as a coach

You are solely responsible for the coaching, instruction and advice you give, and for everything you do in your practice. That includes holding any qualifications, licences, certifications, permits and insurance your discipline or location requires, staying within your scope of practice (for example, not giving medical or dietetic advice you are not qualified to give), and the safety of your sessions.

4. Accounts and security

You must be at least 18 years old, or the age of majority where you live, to hold an account. Provide accurate information and keep it current. You are responsible for keeping your sign-in methods (passwords, passkeys and two-factor codes) secure and for all activity under your account, including activity by teammates you invite. Tell us promptly at support@getkeln.com if you suspect unauthorized access.

5. Plans, billing and renewals

Keln offers a free plan and paid plans. Paid plans are subscriptions billed in advance through Stripe at the price shown when you subscribe, and they renew automatically each billing period until you cancel. You authorize those recurring charges. Taxes may be added where required.

We may change plan prices or what a plan includes. A price change applies from your next renewal after we have given you notice, and you may cancel before it takes effect. Offers made to early access members and founders (for example, a free period or a locked discount) apply on the terms stated in that offer.

Features may be released in stages, and some may be available to founders or particular plans before others. Something shown as coming later is a plan, not a commitment.

6. Cancellations and refunds

You may cancel a paid plan at any time from Settings. Cancelling stops future renewals; your plan stays active until the end of the period you have paid for. Refunds are governed by the Refund Policy.

7. Acceptable use

You may use Keln to run your own coaching practice. You must not use it to break the law, harm or harass anyone, or put Keln or other users at risk. In particular, you must not:

• send spam, or any email or message your recipient has not agreed to or that breaks anti-spam law;
• impersonate another person or business, or misrepresent your qualifications or what you offer;
• upload or share content that is illegal, sexually exploits anyone, infringes someone else's rights, or that you have no right to share;
• collect information you do not need, or use your clients' information for anything they did not agree to;
• reverse engineer, scrape or automatically extract the service at scale, probe its security without our written permission, or interfere with its operation;
• resell, sublicense or repackage Keln, or its templates and materials, as a competing product.

8. Your content, and the people you coach

You keep ownership of what you put into Keln: your client records, notes, forms, programs, messages, videos and drafts. You grant us a limited licence to host, store, process, transmit and display that content only as needed to run Keln for you, including sending what you ask us to send.

The people you coach are your clients, not Keln's. For the personal information you collect about them in Keln, you are the controller and Keln Holdings LLC is a processor acting on your instructions. You are responsible for:

• having a lawful basis to collect and use their information, and giving them your own privacy notice;
• asking only for what you need. Health questionnaires, injury history and similar sensitive information carry extra legal duties in many places, and those duties are yours;
• getting consent from a parent or legal guardian before collecting information about, recording, or coaching anyone under 18 (or the age of majority where they live);
• getting the consent required before you record a session, or ask a client to send you a recording of themselves or of others.

If one of your clients asks us directly to delete their information, or where needed to stop abuse or to comply with the law, we may suspend or delete their sign-in at Keln, or remove that person's records across Keln, including the records in your account. Records the law requires to be kept, such as invoices and payments, stay. When we remove a client's records from your account, we tell you by email and in Keln.

How we handle personal information is described in the Privacy Policy.

9. Forms, waivers and electronic signatures

Keln lets you send forms, waivers and agreements to your clients, collect their electronic signatures, and keep a record of who signed what and when. The documents themselves are yours: Keln does not write, review or approve them, and nothing Keln provides, including sample text and Aris drafts, is legal advice. Whether a document, a waiver or an electronic signature is valid or enforceable depends on its wording and on the law where you and your client are. Have your documents reviewed by a qualified lawyer.

10. Payments from your clients

Card payments from your clients (for bookings, invoices, session packs and retainers) are processed by Stripe through your own Stripe account, which you connect to Keln. Your use of Stripe is governed by Stripe's own terms, which you accept with Stripe. Payments go to your Stripe account; Keln does not hold your clients' money.

Keln Holdings LLC is not a party to any payment between you and your client, and is not a merchant, seller, agent, escrow or payment processor for it. Keln takes no fee or percentage of what your clients pay you; Stripe's own fees apply. Prices, refunds, chargebacks, disputes, taxes and receipts for those payments are between you, your client and Stripe. You may also take payment outside Keln, for example by a payment link you add, under that provider's terms.

11. Messages, videos and files

Messages, files, voice notes and videos exchanged through Keln are stored for you and the person you exchanged them with. You are responsible for what you send, and for the content your clients send you at your request. We may remove content, or restrict an account, where we reasonably believe content is illegal, infringes someone's rights or puts someone at risk, and where the law requires it. Storage and upload limits depend on your plan.

12. Email sent from your mailbox

If you connect a mailbox, you authorize Keln to send the emails you write, approve or schedule to your clients, from your address and on your behalf. You are the sender of those emails, and you are responsible for their content and for complying with anti-spam and marketing law, including honouring opt-outs. Keln adds the details the law requires, such as your postal address and an unsubscribe link, applies daily sending limits, and may pause sending to protect deliverability or to stop abuse.

13. Aris and AI features

Aris answers questions, drafts messages and other text, and can propose changes in your account, such as adding a client or moving a stage. AI output can be wrong, incomplete or unsuitable for your situation. Review anything Aris drafts before you send or rely on it.

Aris proposes changes for you to confirm. You can choose to let some kinds of low-risk change run without asking; you are responsible for changes made under that choice. Changes that cannot be undone, that send something to another person, or that change who can see your data always need your confirmation.

Nothing Aris produces is medical, legal, tax, accounting or financial advice. Some plans include Aris without the AI model, or with a monthly allowance of AI drafts, as described on the pricing page.

14. Your public pages

Your booking page, public profile, team page, posts, and the reviews your clients leave you are public once you publish them. You are responsible for what they say. You may choose which reviews appear on your profile, but you must not invent reviews, write them yourself, or offer anything in exchange for a positive one.

Listing on the Keln directory is optional, requested by you, and reviewed by us before it appears. We may decline or remove a listing, for example where it appears to impersonate another business, misdescribes what is offered, or would put Keln's name to something we are not willing to vouch for. Declining or removing a listing does not affect your account or booking page, and we will tell you when we do it and why.

15. Teams

If you start or join a team, its members share one Orbit and can see the client records in it, according to their roles. The person who started the team manages its members and its billing. When you add your records to a team or invite someone, you are responsible for being allowed to share that information with them. A member who leaves keeps their own login but no longer sees the team's records.

16. Availability, backups and your data

We work to keep Keln available, and we publish measured status at getkeln.com/status. We do not offer a contractual uptime commitment or service credits. Keln keeps automatic backups as a safety net for us, not as a service to you: keep your own copy of anything you cannot afford to lose. You can export your account data from Settings at any time.

17. Suspension and termination

You may stop using Keln at any time and delete your account from Settings. We may suspend or end your access, with notice where reasonable, for fraud, abuse, non-payment, a security risk, a material breach of these Terms, or where the law requires it. After an account is deleted, its data is removed as described in the Privacy Policy, apart from what we must keep by law.

18. Keln's property

Keln, its software, design, name, logos, templates, Toolkit materials and other original content belong to Keln Holdings LLC or its licensors. You may use them within Keln to run your practice; these Terms give you no other right to them. If you send us feedback or ideas, we may use them without obligation to you.

19. Disclaimers and limitation of liability

To the fullest extent permitted by law, Keln is provided "as is" and "as available", without warranties of any kind, express or implied, including fitness for a particular purpose and non-infringement. We are not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, business, goodwill or data.

We are not responsible for the coaching you provide, for injuries or losses arising from your sessions, for disputes between you and your clients, or for services run by third parties such as Stripe or your email provider.

Our total liability for all claims relating to Keln will not exceed the greater of the amount you paid Keln in the 12 months before the event giving rise to the claim, or US$100. Some places do not allow these limits, so some of them may not apply to you.

20. Indemnification

You agree to indemnify and hold Keln Holdings LLC harmless from claims, losses, liabilities and expenses (including reasonable legal fees) arising from your coaching or your sessions, your content, your forms and documents, your dealings with your clients, your misuse of Keln, or your breach of these Terms or of the law.

21. Governing law and changes to these Terms

These Terms are governed by the laws of the jurisdiction where Keln Holdings LLC is organized, without regard to conflict-of-law rules. If any part of these Terms is found unenforceable, the rest remains in effect.

We may update these Terms. If a change is material, we will tell you by email or in the app before it takes effect. Continuing to use Keln after an update takes effect means the updated Terms apply.

22. Contact

Questions about these Terms: support@getkeln.com.